The Rolex Daytona is an iconic success story that began as a tool of ambition. First introduced with the “Daytona” signature in 1965, the watch proclaimed Rolex’s sponsorship of the celebrated sports car race in Daytona Beach, Florida. For the Daytona specifically, Rolex had introduced a couple of major stylistic changes from its earlier chronographs, drastically improving the utility of the watch with a race car driver’s needs in mind. First, the inverse colors of the main dial and registers provided the watch with a sportier look and clear contrast to read elapsed times in each sub-dial. Second, the tachymeter scale was removed from the dial and engraved onto the bezel, allowing for greater legibility.
Yet despite its durability, aesthetics, and reliable movement, the Daytona was not hugely in demand when produced. In fact, many sat at retailers before they were sold, and often at steep discounts. At the time, Rolex was competing with a host of other watch brands that had already been well-known for creating chronographs. Furthermore, the Daytona remained a manually-wound timepiece until 1987, during the height of the world-wide craze for quartz movements.