A recent auction held live at the Waldorf Astoria in New York City.


eadquartered on Fifth Avenue in New York City, FORTUNA® is the world’s only no-risk fine jewelry and watch auction house. FORTUNA® is a global auction house that allows consumers to buy and sell fine jewelry, gemstones, and timepieces in a transparent, secure, and regulated method.

Founded in 2012, FORTUNA® delivers the ability for a client to sell their fine jewelry to an audience of collectors across 41 countries and six continents, with none of the risk they would be exposed to in any other sale venue. With over 100 years of combined industry experience, FORTUNA®’s team has expertise in all aspects of fine jewelry, gemstones, and timepieces.

As the world’s only no-risk fine jewelry auction house, it is the mission of FORTUNA® to properly research, photograph, and market clients’ jewelry globally. If the jewelry cannot be sold for the reserve price agreed upon by the client, nothing is owed to FORTUNA®. An auction house should never ask a consignor to bear the risk of their jewelry not selling, and while all others do, FORTUNA® never will. If looking to sell jewelry, there is no better option than FORTUNA®.


Sell at Auction         Buy at Auction


In addition to auctions held nearly every month, FORTUNA® also offers private retail sales of jewelry, outright purchases, as well as auction advances.