Selling at Auction

Selling your jewelry & watches at auction is an exciting and profitable journey.

By working with one of the world’s few auctions that deals primarily with fine jewelry and timepieces, you have access to a specialized team with decades of experience assessing the quality and value of your piece, and the best way to sell it. With bidders from over 50 countries competing for your items, selling your jewelry and watches with Fortuna is a rewarding and exciting experience, with no risk at all.

After you consign your piece, our team of specialists will research, photograph, and market the collection globally. If the jewelry or watch does not sell for the minimum price that you determine, we return it to you with no fees at all. This is unprecedented in an industry where the norm is to burden the sellers with numerous fees, ranging from photography, to insurance, and even unsold lot fees.


How to Sell Your Jewelry or Watches at Auction

We are always seeking fine jewelry, watches, and objets d’art for upcoming auctions. It is recommended that you consign your jewelry at least 4-6 weeks before an auction to allow appropriate time for research, photography, and marketing. Read below for the steps involved in consigning your fine jewelry or watches for sale:

1. Get a Free Valuation

The first step when selling your precious assets is always to acquire an unbiased valuation of its worth at market; it is the only way to protect yourself from misinformation and realize when you are being offered an unfair price. Our jewelry experts will give you their best assessment as to what your piece would fetch at auction. There are many factors to consider, such as condition, age, provenance, quality, current market conditions, and rarity. We will also explain the details and timetable of the auction. Jewelry and watch valuations are free, and you are not obligated to put your items in auction thereafter.

Online/By Email

The quickest and simplest method to kickstart your valuation process is to submit details and images of your jewelry or watches via our web form or to email them to valuation@fortunaauction.com.

To help our specialists determine accurate value ranges for your jewels or watches, please submit photos of the front, back, and any visible markings of your piece. If there is a receipt of purchase, a past appraisal or a gem laboratory certificate, please include them in your photo submissions. In the description, be sure to include as much information as possible about your jewelry or timepiece: where and when it was purchased, provenance, and designer if you know it.

After receiving your inquiry, our specialists will contact you within 1–3 business days with preliminary estimates and to discuss the next steps.

In-Person Valuation

Our jewelry and watch specialists are available Monday through Friday, from 10am to 6pm, by appointment. If you would like to schedule a valuation or auction appraisal appointment, please call us at 212-389-9040 or email valuation@fortunaauction.com. In some cases, for particularly large estates or collections, our jewelry experts can meet you at your home or other location.

Submit Your Valuation

Please Note: Our NY office is temporarily closed in accordance with the statewide response to combat COVID-19. To receive an auction estimate, please click above to use our easy-to-use web form or contact our office directly by calling (212)389-9040.

2. Consignment Agreement

If you decide to consign an item to an upcoming auction, you will be asked to sign a consignor contract. The contract details our commitment to you and covers all aspects of the sale of your jewelry or watch, including the seller’s premium (a fee for Fortuna’s services that is applied only if your pieces sell), and reserve values (confidential minimum prices that your items must sell for at auction, which have your approval).

After the consignment agreement has been finalized, we will provide you with an insured shipping label to send your pieces to our office to be further inspected by our specialists, professionally photographed, and prepared for offering at auction. Your items will be fully insured while in transit and throughout the entirety of its stay in our state-of-the-art high security vaults.


3. After the Auction

After the sale, we will provide a detailed seller’s settlement, notifying you of which lots have sold, for how much, and how we will pay you. For sold lots, your payment is calculated based on the hammer price achieved, less the seller’s commission and any agreed-upon expenses. If there are unsold lots, we will arrange insured shipping of the items back to you.


Other Selling Channels

In addition to our monthly auctions, we also purchase items outright. If you wish to compare and explore alternative methods of selling, please contact us directly.


To speak to one of our specialists, please call or email us today. We are pleased to assist with any inquiries you may have.

+1 212-389-9040


608 5th Avenue, Suite 507
New York, NY 10020