Selling Rolex

If you’ve been on this journey for awhile, you’ve no doubt come to realize that there is an overwhelming amount of information out there and an abundance of businesses interested in buying your Rolex from you—and all of them claim to pay the most and the quickest.

If you’re like the majority of the thousands of clients we’ve had the honor of serving over the years, you’ve likely resorted to self-research/education (what you’re doing at this very moment) and conducting your own self-orchestrated miniature auction—gathering and comparing offers.

If you are in urgent need of cash, while you will almost certainly receive less for your Rolex than if you wait and consign with an auction house, selling outright is perhaps your best/only option, and we may not be a good fit for you.

If you are not in desperate need of cash, we believe we are the best option and would like to earn your business.

FORTUNA has been specifically designed to protect your interests and to maximize your results in the shortest possible timeframe. With our unique business model, we are at the forefront of revolutionizing the industry, merging the tried-and-true methods of traditional auction houses with the dynamism of modern innovative marketplace models, utilizing cutting-edge technology and focusing on an unyielding commitment to customer service.

With the lowest seller’s fees/premiums, very frequent (bi-weekly) auctions, a substantial global following, record-breaking results, and a flawless 5-star Google rating, FORTUNA stands head and shoulders above the rest.

The process starts with a valuation! If you're ready to submit your valuation request, scroll down to the form near the bottom of this page.

If you’d like to learn more about the process of selling at FORTUNA and what distinctly elevates FORTUNA above its competitors, click the button below.

Our Results — A Legacy Etched In Excellence

In the illustrious world of timepiece auctions, our results resonate with an unspoken eloquence. FORTUNA proudly parades a rich tapestry of triumphs, having established multiple world records and seamlessly transacted an expansive array of Rolex models. Here we present just a few memorable lots for your viewing pleasure.

ROLEX DAYTONA “PAUL NEWMAN” REF. 6239 IN STEEL

Starting Bid: $110,000

Estimate: $150,000 – $250,000

SOLD for $275,000

ROLEX 6241 DAYTONA IN 14K GOLD

Starting Bid: $70,000

Estimate: $80,000 – $160,000

SOLD for $168,750

ROLEX DAYTONA “PAUL NEWMAN” REF. 6239 IN STEEL

Starting Bid: $110,000

Estimate: $150,000 – $250,000

SOLD for $200,000

ROLEX DATOCOMPAX “JEAN-CLAUDE KILLY” IN 18K ROSE GOLD

Starting Bid: $40,000

Estimate: $60,000 – $100,000

SOLD for $112,500

ROLEX GMT MASTER II COKE IN STEEL

Starting Bid: $6,000

Estimate: $8,000 – $12,000

SOLD for $11,875

ROLEX OYSTER PERPETUAL GMT-MASTER “PEPSI” WATCH, REF. 1675

Starting Bid: $9,000

Estimate: $11,000 – $15,000

SOLD for $21,250

ROLEX SUBMARINER IN STEEL AND 18K GOLD

Starting Bid: $10,000

Estimate: $11,000 – $15,000

SOLD for $15,000

ROLEX LADIES DATEJUST REF. 179369 WITH DIAMOND BEZEL AND DIAL IN 18K WHITE GOLD

Starting Bid: $10 (This lot was offered as “No-Reserve”.)

Estimate: $6,000 – $12,000

SOLD for $12,500

ROLEX CELLINI DATE REF. 50515 IN 18K PINK GOLD

Starting Bid: $10 (This lot was offered as “No Reserve”.)

Estimate: $5,000 – $10,000

SOLD for $10,000

ROLEX OYSTER PERPETUAL DATEJUST LADIES WATCH

Starting Bid: $5,000

Estimate: $6,000 – $8,000

SOLD for $21,250

ROLEX “RED” SUBMARINER REF. 1680 IN STEEL

Starting Bid: $10,000

Estimate: $12,000 – $18,000

SOLD for $20,000

ROLEX “DOUBLE RED” SEA-DWELLER REF. 1665 IN STEEL

Starting Bid: $12,000

Estimate: $14,000 – $20,000

SOLD for $31,250

A RARE AND HIGHLY-DESIRABLE ROLEX “PAUL NEWMAN” DAYTONA, REF. 6239

Starting Bid: $120,000

Estimate: $150,000 – $250,000

SOLD for $212,500

ROLEX EXPLORER II REF. 1655 IN STEEL

Starting Bid: $10,000

Estimate: $12,000 – $18,000

SOLD for $21,250

ROLEX DAY-DATE REF. 118208 IN 18K YELLOW GOLD

Starting Bid: $10 (This lot was offered as “No Reserve”.)

Estimate: $8,000 – $16,000

SOLD for $16,250

ROLEX DAYTONA COSMOGRAPH REF. 6265

Starting Bid: $35,000

Estimate: $40,000 – $60,000

SOLD for $71,875

ROLEX DAY-DATE REF. 118238 IN 18K GOLD

Starting Bid: $10 (This lot was offered as “No Reserve”.)

Estimate: $7,000 – $14,000

SOLD for $17,500

ROLEX “FOUR-LINE” “ZENITH” DAYTONA REF. 16520 IN STEEL

Starting Bid: $15,000

Estimate: $18,000 – $28,000

SOLD for $43,750

ROLEX DAY-DATE REF. 18238 IN 18K GOLD

Starting Bid: $15,000

Estimate: $18,000 – $20,000

SOLD for $20,000

ROLEX “ZENITH” DAYTONA 16520 IN STEEL

Starting Bid: $15,000

Estimate: $15,000 – $25,000

SOLD for $27,500

ROLEX GMT MASTER IN STEEL AND 18K GOLD

Starting Bid: $8,500

Estimate: $10,000 – $12,000

SOLD for $12,500

ROLEX DAYTONA COSMOGRAPH, REF. 16518

Starting Bid: $5,000

Estimate: $8,000 – $12,000

SOLD for $18,750

Ready to submit your valuation request?

Kindly fill out the form below, hit the “Submit Valuation Request” button at the bottom of the form, and wait for the form to successfully submit. A member of Team FORTUNA will be in contact shortly thereafter.

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