Why Sell With FORTUNA?

Discover the Ultimate Selling Experience with FORTUNA, the Jewelry and Watch Auction House that Sets the Standard for Excellence

Selling jewelry and watches can be a challenging and confusing process, but it doesn’t have to be. With FORTUNA by your side, you can rest assured that your valuable assets are in the best hands possible.

We think of ourselves as a torch-bearer on the dimly-lit, pitfall-filled path to selling jewelry and watches.

At FORTUNA, our core values of integrity, authenticity, accountability, and excellence are at the forefront of everything we do. We believe our values, performance, and reputation set us far apart from our competitors.


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Here are the five (5) reasons that answer the question, “Why Sell with FORTUNA?”:

#1 — Our Goals Are Aligned With Yours

Unlike buyers who seek to purchase your jewelry and watches for as cheap as possible, FORTUNA is not interested in buying your jewelry at all—we are interested in selling your jewelry for you, to the highest bidder.

Additionally, we believe that we should only be paid for our services if we are able to sell your jewelry and watches for the prices that you agree with. We provide fully-insured shipping, cataloging, photography, and marketing of your jewelry and watches, all at our expense.

Furthermore, because we are only paid upon success via our premiums (and our premiums are lower than the other major auction houses), the more money that we make you, the more we get paid. Maximizing the value of your jewelry and watches is absolutely in our best interest.

#2 — We Have Solutions That Others Simply Do Not

While many auction houses hold jewelry and watch auctions every few months, we host live and online global auctions every two (2) weeks, allowing us to provide results for you in a much shorter period of time.

Need money even sooner? We’ve got a solution for that too.

Perhaps you’ve heard of the “Iron Triangle” principle? In short, it contends that, of the three important business components—Money, Time, and Quality—one must choose two at the expense of the third. This has been a particularly-troubling issue for our industry. When selling jewelry and watches, the seller is usually left choosing between money and time. Do you want to maximize the amount of money that you receive? Then you may be waiting a long time for the distant auction to take place. Do you want to receive money today? Then you may need to sell to a jewelry and watch buyer and receive less money that you would have received if you had waited for that auction.

It’s a dilemma that we set out to solve and we believe we have developed the solution.

Our Lightning Auctions, deliver auction results in just days. This auction format is a first-price sealed-bid auction where a list of pre-qualified bidders, who pay a premium to participate in the auctions, are presented the lots for sale and are allowed to submit their top bid, one time, in a sealed envelope. Once all envelopes have been collected, they are opened and the top bid is taken.

#3 — We Are A Full-Service Specialty House, Not A Limited-Service Everything House

We are a specialty auction house that focuses exclusively on jewelry and watches, making us the experts in our field. From our cutting-edge marketing department to our industry-leading in-house photography studio, our entire team is solely focused on jewelry and watches. Our team of jewelry and watch specialists are highly trained to recognize opportunities to enhance the value of your jewelry and watches, share that knowledge, and make recommendations—and we handle everything for you.

We pride ourselves on our industry-leading white glove service. If you decide to move forward with one of the enhancements mentioned above, we will handle the entire process for you and even cover the costs upfront. We believe in delivering excellence in service and taking the burden off of our clients.


#4 — We Have A Global Presence

With a dedicated audience of enthusiasts and private collectors in around 100 countries, ready to compete and bid for your jewelry and watches, FORTUNA has an extensive global reach, and a finger on the pulse of the various markets around the world, allowing us to target the right market for your jewelry and watches and ensuring that we are able to deliver the best results for you.


#5 — We Deliver Top Results and Have an Unparalleled Reputation

Our reviews and testimonials speak for themselves. We have earned the trust of our clients through our ethical practices and our ability to deliver top results. CLICK HERE to read some of the reviews and testimonials that clients have written about us.


Don’t settle for less when it comes to selling your valuable assets. Let FORTUNA help you. Contact us today to get a free valuation by filling out the Free Valuation Form below.