Thursday, October 17, 2019 at 1PM EDT     |      New York City


Oct 10 from 11AM–5PM

Oct 11 from 10PM–5PM

Oct 13 from 12PM–5PM

Oct 14-16 from 10AM–5PM

Oct 17 from 10AM–6PM

Click below to view the full catalog and register for the upcoming No-Reserve Watches auction. 


View Sale


Sales Specialist

George Callan, Senior Jewelry Specialist

(212) 389-9040, ext. 106


Bidding Services

Maria Saxon, Director of Auction Operations

(212) 389-9040, ext. 103



If you are interested in selling your jewelry or watches in an upcoming auction, please contact our office to schedule an appointment with one of our specialists. We are always happy to assist.

P: (212) 389-9040

E: valuation@fortunaauction.com

  • No-Reserve Watches auction on October 17, 2019 at 1PM EDT.
  • Featured Lots Shown: Hublot Big Bang Alarm Repeater and Big Bang Evolution (Lots 42 & 48), Zenith Defy El Primero 21 in Ceramic (Lot 35), Heuer Autavia Ref. 73663 in Steel (Lot 69), IWC Portuguese Ref. IW5023-03 in White Gold and Ref. IW5032-02 in Rose Gold (Lots 96 & 97).

NEW YORK, NY—The No-Reserve Watches auction will take place Thursday, October 17, 2019 at 1PM EDT, offering a wide-ranging selection of contemporary watches by the biggest brands of our time. As the name suggests, there is no minimum bid value that must be reached before a lot is sold. Every lot in this sale will open at a mere $10, and the bidder with the highest offer will win—regardless of how high the bidding reaches.

Leading the sale is a Hublot Big Bang Alarm Repeater King Gold Limited Edition Ref. 403.OM.0123.RX in Ceramic and 18K Rose Gold (Lot 42). The skeletal dial and exhibition case back allows you to marvel at Hublot’s highly complicated, in-house automatic movement. This timepiece boasts a GMT/secondary timezone capability, alarm, 72 hour power reserve and small seconds display. A limited edition model with only 250 pieces ever sold, this impressive timepiece will be offered at auction in October.

The No-Reserve Watches collection will also offer a variety of sports watches—from chronographs to divers—manufactured by Rolex, Omega, Hublot, IWC and more.

The catalog is now online and available for pre-auction bidding. For inquiries related to the sale, please refer to the contact information above and our staff would be more than happy to assist you.


Introducing the Fortuna Exchange

In 2019, Fortuna introduced a new auction offering called the Fortuna Exchange, a monthly sale series featuring fine jewelry and watches from the celebrated makers across all style periods. The Fortuna Exchange was created to provide our sellers greater opportunities per year to sell their assets on a global platform, without the constraints or limitations of consigning their pieces to seasonal sales that are few and far between. With the addition of the monthly Fortuna Exchange sales, alongside our larger signature sales that occur biannually, we are pleased to offer our clients a year that is abundant with rare and exciting fine jewelry and watch offerings.

If you are interested in consigning to the Fortuna Exchange, please note that your jewelry or watch must be submitted at least a month before the date of the sale. For more information on selling at auction, click here.

We Invite You to Auction!

We are always accepting fine jewelry and watch consignments for upcoming auctions, whether it is a single item or an entire collection.The next opportunity to consign is for the November Exclusive Jewels and Exchange sales, which will take place November 14-15. The cutoff date to submit your fine jewelry or watches is October 2. Please contact our office or fill out our web form for a complimentary auction appraisal. Our specialists look forward to helping you understand the value of your pieces.

For more information, please contact us at:
P: (212) 389-9040

E: valuation@fortunaauction.com

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