The NYC auction house cements its presence in the world of high-end watch collecting, selling 95% of lots.
On September 27 Fortuna held its second Important Watches auction in New York City, in which the sell-through rate exceeded 95% with a total sale value of $889,729. More than 600 registered bidders from 43 countries competed for 66 lots. The sale was lead by a Rolex “Paul Newman” Daytona reference 6239 that sold for $275,000 including premium. Fortuna has taken yet another strong step forward in establishing itself as a serious player in the high-end watch space.
“There was a lot of fierce bidding and excitement in the auction room. We sold 63 of the 66 lots offered, with many of the watches far exceeding their pre-sale estimates. Our consignors and buyers were very pleased with the results and the quality of watches offered, and we already have a flood of consignments coming in for our December sales.” said Seth Holehouse, President of Fortuna.
Rolex Watches Soars
The Swiss brand performed very well at auction, with all 24 Rolex watches selling. The Rolex lots in the sale brought a total of $584,164, surpassing the combined pre-sale high estimates of $510,300.
Among the top performing Rolex watches were a “Four-Line” Daytona reference 16520 which brought $43,750 against a pre-sale estimate of $18,000–$28,000, a “Double-Red” Sea-Dweller reference 1665 which brought $31,250 against a pre-sale estimate of $14,000–$20,000, and an Explorer II reference 1655 which brought $21,250 against a pre-sale estimate of $12,000–$18,000.