Selling Estate, Antique, and Vintage Jewelry and Watches
Selling estate jewelry, antique pieces, or luxury watches can be a daunting task. With countless options in the marketplace, finding a trusted partner who values integrity and delivers results can feel overwhelming. Sadly, many buyers prioritize profit over quality service, leaving sellers with far less than their items’ true worth.
FORTUNA is the world’s premier boutique auction house specializing in fine jewelry and luxury watches. Our reputation is built on guiding clients through every step of the selling process, from the initial consultation and valuation to professional appraisal and successful auction sales. Known worldwide for outstanding customer service and record-setting sales, we take pride in delivering exceptional results that are backed by glowing reviews from satisfied clients.
Selling with FORTUNA is simple and secure. Just fill out the form on this page, hit submit, and our team will reach out to discuss how we can help you achieve the best value for your treasured pieces. We look forward to connecting with you.
How it works
- Complimentary consultation call
- After submitting the form on this page a specialist will review your situation with you and provide advice.
- Insured transport, fully paid for and arranged by us
- If you choose to move forward with FORTUNA®, a member of the team will arrange for transport of the fine jewelry and watches in the estate to our New York City office. Insurance is paid for by us. Transport is arranged and paid for by us.
- Complimentary valuation report
- Once items arrive in our New York City office, a team of specialists will review and study each item and provide a valuation report, providing you market value information as well as any enhancement service opportunities.
- Fully reimbursable appraisal report
- If a formal appraisal report is necessary (to be determined during the initial consultation call), the report is developed and delivered by our team. Appraisal fees are 100% reimbursable if you choose to move on to the next and final step of the process.
- Auction consignment
- Your items are consigned to one of our bi-weekly, global luxury auctions. All cataloging, photography, and marketing are provided by FORTUNA® free of charge. Following the auction, accounts are settled, and payment is made to the estate.
What you get with FORTUNA®
- Full and complimentary insurance from day one
- Full and complimentary transport from the estate to our NYC office
- No hidden fees
- The lowest premiums in the industry
- Value Enhancement services that will maximize results (see below)
- Access to over 1,000,000 private and professional collectors in more than 100 countries
- Free professional photography and marketing services
- Boutique service, personalized and adjusted to your needs

FORTUNA® Value Enhancement Services
Our experts utilize rigorous research techniques and deep industry knowledge to uncover opportunities to significantly enhance the value of auction consignments and then leverage our extensive network of connections to execute these enhancements. Unlike others who may overlook or conceal these opportunities, FORTUNA is dedicated to helping executors unlock the full value of their assets, turning hidden potential into substantial profits. The examples below showcase some of the opportunities identified and executed by our team, along with the impressive auction results achieved.




FORTUNA® vs Our Competitors
Here are just a few examples of auction results compared to cash offers that were made by estate and jewelry buyers. In each of the following examples, the estate executor received a cash offer from a buyer and instead decided to place their trust in FORTUNA®, allowing us to do what we do best. The numbers speak for themselves.




The examples shown above all happen to be from one of our favorite estate collections of all time. To view the entire sale, click the button here:
How To Get Started
Please kindly fill out the form below and a specialist from Team FORTUNA® will be in touch shortly.