Sell Your Watch with the World's Premier Auction House

If you're looking to sell your vintage or modern Rolex, Patek, Breguet or other iconic watch, selling with Fortuna will help you achieve the highest possible price—that’s the excitement of auction! Get your free valuation today, with no obligation to consign.

Get Your Free Watch Valuation Today

Questions? Call 212-389-9040 to speak to one of our watch experts.

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Join Fortuna's "Important Watches" Sale on December 12, 2019

Our December "Important Watches" sale will feature a wide selection of iconic watches, including a Rolex "Paul Newman" Daytona Ref. 6239—one of the world's most sought after timepieces. This is a prime opportunity to feature your watch before our passionate global audience. Call 212-389-9040 to speak to one of our experts.

Discovering and auctioning a rare Rolex "Paul Newman" Daytona

When a Canadian client found his grandfather's dusty old watch in his garage, he was completely unaware that it was a rare Rolex "Paul Newman" Daytona Ref. 6239. Discover how Fortuna achieved a record $275,000 for this iconic timepiece.

Past Watch Sale Results

OMEGA

Speedmaster Apollo-Soyuz Ref. 145.0022 in Steel

SOLD: $40,625

Patek Philippe

Nautilus Ref. 5712/1A in Steel

SOLD: $50,000

Patek Philippe

Ref. 2526 in 18K Gold with Bracelet

SOLD: $50,000

Patek Philippe

World Time Ref. 5110 in 18K White Gold

SOLD: $23,750

OMEGA

Speedmaster Ref. 105.003 "Ed White"

SOLD: $12,500

Patek Philippe

Calatrava Ref. 6006G in 18K White Gold

SOLD: $23,750

Rolex

Daytona "Paul Newman" Ref. 6239 in Steel

SOLD: $275,000

Rolex

"Four-Line" "Zenith" Daytona Ref. 16520 in Steel

SOLD: $43,750

Rolex

Oyster Perpetual GMT-Master "Pepsi" Ref. 1675

SOLD: $21,250

Global Exposure

Because Fortuna only specializes in fine jewelry and watches, our network of buyers is hyper-focused and extensive, with bidders in over 40 countries.

Get Paid More

With more than 60% of our winning bidders being private buyers, and with millions of bidders competing worldwide, you will get paid more.

Zero Risk

We take care of shipping, insurance, photography, and more, and if your item does not sell, we return it to you with no fees at all.

Frequently Asked Questions

Can Fortuna’s appraisal be used for insurance purposes?

What Fortuna offers are auction estimates or secondary market values of your jewelry or watches. Appraisals acquired for insurance purposes reflect retail replacement values and are usually not accurate representations of what your item is worth if you were to resell it.

Do I have to consign my item with Fortuna if you do a valuation?

No, our valuations are free and you are not obliged to consign with us thereafter. We believe in arming our clients with the knowledge of their jewelry or watch collection's true value so they know when they are being offered a fair price.

Can I visit your office?

Of course! We are located on 5th Avenue in Manhattan. Our office hours are Monday through Friday, from 10am-6pm. We only ask that you call us in advance to schedule an appointment. Our number is 212-389-9040.

Will my watch be insured?

Your watch is fully insured from the moment it is picked up by FedEx. When the watch is in our office, it is stored in our high security vaults in our secured office.

What is the difference between a reference and serial number? And how can I find it on my watch?

In the watch world, a reference number generally describes the metals and caliber of movement in a particular watch's configuration, while a serial number is the watch's unique identification number. For example, on a Rolex, you can always find the reference number engraved on the watch's case located between the lugs on the 12 o'clock side; and the serial number, on the 6 o'clock side of the watch.

Should I service my watch before selling it?

Generally, it's a smart idea to make sure your watch is in good working condition to maximize its appeal when offering it for sale. However, there is a large subcategory of vintage watches that will actually lose its value if its dial has been cleaned or its case has been polished. We always advise our clients to consult us first if they plan on selling their watch.

Why Sell at Auction?

Discover why the excitement of auction ensures you get the maximum value for your items.

Join Fortuna's "Important Watches" Sale on December 12, 2019

Our December "Important Watches" sale will feature a wide selection of iconic watches, including a Rolex "Paul Newman" Daytona Ref. 6239—one of the world's most sought after timepieces. This is a prime opportunity to feature your watch before our passionate global audience. Call 212-389-9040 to speak to one of our experts.