Rolex Paul Newman Daytona Ref. 6239-Fortuna Auction NYC

Fortuna Concludes June Auction Series in a Strong Fashion—Highlighted by Inaugural Important Watches Sale

As an auction house with a predominant fine jewelry focus, Fortuna establishes itself in the niche world of haute horology with the high-profile sale of a Rolex “Paul Newman” Daytona.

Following the success of Fortuna’s April auctions and the monumental sale of The Estate of Bo Legendre, Fortuna has continued to achieve strong results into the summer, despite it being a traditionally slow season for the rest of the industry. Total revenue of Fortuna’s summer auctions amounted to over $2.1 million, with over 80% of the lots sold—an impressive feat in the auction industry. Soaring hammer prices for a medley of rare estate jewelry and vintage timepieces met an animated and crowded showroom of fine jewelry and watch connoisseurs. Approximately 79.4% of the lots offered in the summer auctions exceeded pre-sale estimates, reflecting strong bidder activity from private collectors in 47 countries.


IMPORTANT WATCHES Post-Sale Highlights

June 28th IMPORTANT WATCHES was Fortuna’s first watch-only sale and a demonstration of the newfound confidence Fortuna has inspired in the watch collector community, likely resulting from the strong prices the auction house was able to achieve in April’s Important Jewels & Watches sale.

Rolex Paul Newman Daytona - Fortuna Important Watches

A Rare and Highly Desirable Rolex “Paul Newman” Daytona, Ref. 6239 (Lot 2104) sold for $212,500—soaring past its starting bid of $120,000.


The highlight of the sale was indubitably the Rolex “Paul Newman” Daytona Ref. 6239 (Lot 2104), the world-famous vintage watch that has generated an unwavering cult following. Produced circa 1968, the “Paul Newman” Daytona offered by Fortuna features the same reference model that Paul Newman, accomplished actor and race car driver amongst his many other pursuits, wore and popularized. Heavy world-wide interest surrounding the watch could certainly be felt on the day of the auction, as competitive bidding between a gentleman on the auction room floor and a phone bidder took the price far beyond the initial starting bid of $120,000—achieving a sold price of $212,500!

Other lot highlights from IMPORTANT WATCHES include a circa 1965 Rolex Oyster Perpetual GMT-Master “Pepsi” Watch Ref. 1675 (Lot 2101), which achieved $21,250 against a high estimate of $15,000, and a Rolex Cosmograph Daytona Ref. 16518 (Lot 2099), which surpassed its high estimate of $12,000 and sold for $18,750.


Vintage Rolex Oyster Perpetual GMT Master Pepsi Watch Ref. 1675 - Fortuna Auction Important Watches

A Vintage Rolex Oster Perpetual GMT-Master “Pepsi” Watch Ref. 1657 (Lot 2101) achieved $21,250 at auction against an estimate of $11,000-$15,000.
















Rolex Zenith Daytona Ref. 16518 - Fortuna Auction Important Watches

Rolex Cosmograph Daytona Ref. 16518 (Lot 2099) achieved $18,750 against an estimate of $8,000-$12,000. 



As a whole, Fortuna’s IMPORTANT WATCHES far exceeded its pre-sale projections—achieving a total sale revenue of approximately $558,000 and over 88% sell-through rate by value. John Saxon, Co-CEO, and Seth Holehouse, Co-CEO and Head of Jewelry both expressed great satisfaction with the sale numbers for the inaugural watch sale and predict only continued growth as Fortuna expands its watch department. For full post-sale results, click here.


June FINE JEWELS Post-Sale Highlights

The FINE JEWELS sale followed IMPORTANT WATCHES later in the afternoon, and the energy of the auction room persisted, with many lots rising past high estimates—most notably an Art Deco Cartier Diamond and Pearl Bracelet (Lot 242). Designed in perfect geometric symmetry that is characteristic of Art Deco jewelry, the Cartier bracelet featured six perfectly matched natural saltwater pearl strands, accented by rock crystal and diamond clasps. This exceptional piece achieved $140,625, more than doubling its high estimate of $70,000.


Art Deco Cartier Pearl and Diamond Bracelet - Fortuna Fine Jewels Post-Sale Results

Art Deco Cartier Natural Pearl Diamond and Rock Crystal Bracelet (Lot 242) achieved $140,625 at auction—surpassing a high estimate of $70,000.



Other highlights include a 10.66-Carat Colombian Emerald and Diamond Pendant Necklace (Lot 115), which sold for $71,875 against a pre-sale estimate of $20,000-$40,000, and a pair of Van Cleef & Arpels Diamond Platinum Earclips (Lot 255), which achieved $37,500 against an estimate of $10,000-$15,000.










Art Deco Platinum Diamond Ring - Fortuna Auction Fine Jewels Post Sale Results

Art Deco Platinum Diamond Ring (Lot 266), achieved $50,000 against an estimate of $30,000-$50,000.



Van Cleef & Arpels Diamond Platinum Earclips - Fortuna Auction Fine Jewels

Van Cleef & Arpels Diamond Platinum Earclips (Lot 255) achieved $37,500, against an estimate of $10,000-$15,000.











10.66 carat Colombian Emerald Necklace - Fortuna Fine Jewels

A 10.66-carat Colombian Emerald and Diamond Pendant Necklace (Lot 115) sold for $71,875 against a pre-sale estimate of $20,000-$40,000.



The FINE JEWELS auction achieved a total sales revenue of $1.4 million, and a sell-through rate of approximately 96%, by value. For full post-sale results, click here.

Consign Your Pieces to Our Upcoming September Auctions

Fortuna is currently accepting consignments of fine jewelry and timepieces for its upcoming September, October and December 2018 auctions. Please contact our office for a complimentary expert valuation of your items, or fill out our website valuation form in the link below:

Click here for more information.


Fortuna Hosts Exclusive Cocktail Event with Rolls Royce

Together with Rolls Royce and The Surrey Hotel, Fortuna Hosted an Unforgettable Night Celebrating The Estate of Bo Legendre

On April 12, 2018, Fortuna hosted an intimate cocktail party in partnership with Rolls Royce Motors and The Surrey Hotel, celebrating the life and unparalleled jewelry collection of Bo Legendre at the presidential suite of The Surrey Hotel in New York City.

Fortuna Partners with Rolls Royce Motors for Special Event

Rolls Royce town cars await outside The Surrey Hotel to transport guests to and from Fortuna’s highly anticipated event.


The elegance and understated luxury of one of The Surrey’s finest living spaces provided the perfect atmosphere for guests to lounge and thoughtfully appreciate the stars of the show—a few dozen of the most important offerings from The Estate of Bo Legendre, resting serenely within towering, pristine glass vitrines. Of the rare jewels displayed, some of the most coveted were jewelry pieces designed by the legendary French designer, Suzanne Belperron, and stunning Art Deco Cartier jewels.


Read More

Bo Legendre Estate Sale Achieves Over $1.6M with 100% Sell-Through

Bidding Wars Erupt in a Packed Saleroom for Iconic Pieces from Suzanne Belperron, Verdura, Cartier, Van Cleef & Arpels and More—A Continuation of the Incredible Momentum of the Rapidly Growing Auction House

Fortuna’s auction of the jewelry collection of Bokara “Bo” Legendre achieved overwhelming success with a sale total of more than $1.6 million, and selling 100% of the lots—a remarkable feat rarely achieved at auction. On April 25, Fortuna hosted The Estate of Bo Legendre in their Fifth Avenue showroom, where a packed room of bidders watched as intense bidding wars erupted over nearly every lot.

Read More

Important Jewels & Watches Sale Achieves More Than $1.5M with 78% Sell-Through

Strong Bidder Interest Persists in April Important Jewels & Watches, The 2nd Sale in Fortuna’s Spring Auction Series

Fortuna’s Spring auctions offered hundreds of rarities from private collections and estates, attracting strong bidders from over 40 countries. The Important Jewels & Watches sale took place on April 26, 2018, following the phenomenal success of The Estate of Bo Legendre sale. The widespread interest for Fortuna’s second sale in its Spring Auctions Series contributed to the overall momentum of the rapidly growing auction house. Over $1.5 million in fine jewelry and watches were sold, along with an impressive 78% sell-through rate.

Read More

Magnificent Jewels a Record-Breaking Auction for Fortuna

A Pair of Fancy Vivid Yellow Diamond Studs, 4.04ct Total. Achieved $87,500. All prices include buyer’s premiums.

Important White and Yellow Diamond Prices Soar in Magnificent Jewels Auction

In their first-ever Magnificent Jewels auction, Fortuna shattered their previous sale records, with the sale realizing a total of $2.3 million, selling 70% by value. With strong interest around the globe, registered bidders came from 41 countries across six continents. The top price achieved in the sale was $994,000 for a rare 10.33ct D Color Internally Flawless emerald cut diamond ring by Van Cleef & Arpels.

A 5.01ct D IF Emerald Cut Diamond Ring. Achieved $200,000.


Asian Private Collectors

Fortuna’s strength in the Asian market continued to shine, with three of the six highest grossing lots being sold to Asian private collectors. “There is a burning desire for important jewelry and gemstones in Asia that far surpasses what we see in the American and European markets. Many of our Asian clients are actively building large private collections, and are very proactive in acquiring large flawless diamonds, gem-quality untreated colored stones, and rare signed pieces. We consistently sell our cover lots and sale highlights to these collectors,” said Anna Lin, Fortuna’s Director of Fine Jewelry, Asia.

7.65ct Fancy Vivid Yellow Diamond Ring. Achieved $237,500.

Diamonds Soar

Important fancy yellow and colorless diamonds stole the show: a pair of Fancy Vivid Yellow diamond ear studs weighing 2.02cts each achieved $81,250, a 7.65ct Fancy Vivid Yellow diamond ring achieved $237,500, a 5.01ct D Color Internally Flawless emerald cut diamond ring achieved $200,000, a 3.05ct D color Internally Flawless marquise cut diamond ring achieved $81,250, and a pair of diamond cluster earrings achieved $75,000.

Oscar Heyman Brothers Art Deco Bracelet. Achieved $27,500.


Intense bidding wars erupted for many of the lots including an Art Deco diamond bracelet by Oscar Heyman Brothers which sold for $27,500—nearly three times its low estimate, and a Retro charm bracelet that brought $11,875, triple its low estimate. “Excitement and energy filled the auction room. Many of the lots garnered very intense bidding, going far beyond the opening bid. It was a phenomenal sale for us to end the year with, and we look to 2018 with confidence and optimism,” said John Saxon, Fortuna’s President.

Van Cleef & Arpels 10.33ct D IF Diamond Ring. Achieved $994,000.


The cover lot and highlight of the sale was the 10.33ct D Color Internally Flawless emerald cut diamond ring, by Van Cleef & Arpels. The 10.33ct diamond ring was consigned by an affluent collector on the West Coast, and created a buzz of excitement among diamond collectors and connoisseurs. Not only was the diamond graded as the top color and clarity, but was also determined to be Type IIa. Often called “Golconda” diamonds, after the famous mine in India, Type IIa diamonds are the most chemically pure and are highly sought after by collectors. The chemical purity makes a D grade stone look even whiter than other D grade stones, and often gives them a transparent, watery appearance—making them a true treasure to collectors.


Cartier Coral Diamond and Emerald Brooch. Achieved $21,250.

Exceptional Growth

The successful Magnificent Jewels auction wrapped up a record-breaking year for Fortuna. Overall sale revenue was up over 300% from 2016, and the recent December auction grossed over 500% more than the December auction of 2016. Fortuna’s no-risk approach to selling, along with their base of private collectors in Asia, has attracted increasing numbers of affluent clients seeking assistance in selling their jewelry and gemstones. “This Magnificent Jewels sale is a major milestone for us. The performance of this sale and the caliber of jewelry and gemstones we sold has shown our strength in selling very important jewelry. We have already seen an increase in private clients contacting us to sell their higher value items,” said Seth Holehouse, Fortuna’s CEO.


View Full Sale Results