WatchTime: 13 Highlights from the FORTUNA “Important Watches” Sale

BY LOGAN BAKER, WATCHTIME

Back in June, we introduced you to Fortuna Auction House, a new presence in the watch auction sphere that distinguishes itself through a straightforward pricing strategy and a hands-on, no-risk approach to buying and selling vintage timepieces. After a successful summer sale, the seven-year-old, New York-based company has returned for its sophomore watch auction with a very impressive selection.

The 66-lot sale that goes down on Thursday, September 27, features a wide range of watches from vintage Rolex Submariners to a fresh-to-market Paul Newman Daytona that has one of the cleanest dials we’ve ever seen. All in all, it’s another strong sale for Fortuna as the house continues to solidify its place in the watch auction world.

Just as in previous sales, Fortuna has published the starting bid on all of its lots, a move that offers a level of transparency rarely seen in auctions of any kind. This allows the inexperienced buyer the opportunity to feel out how much money they want to commit to the sale without being intimidated.

Without further ado, here are our 13 highlight watches from Fortuna “Important Watches – Sale 1026.”

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