Bidding at Auction

There are many ways to place a bid during a Fortuna auction:


Buying at Fortuna Auction is an exciting and rewarding process.

Bid in Person at Live Auction

Come to the auctions, held in New York City. Upon registering to bid at the auction live, you will be assigned a number and given a paddle. During the auction, just raise your paddle to place a bid on the item currently offered. The auctioneer will make note of your bid and the staff with send you an invoice after the event listing all the items you won.


Bid Online

Fortuna’s auctions are also available online at,, and Just log in and search for Fortuna’s upcoming sales, mark the time and date on your calendar, and watch for your favorite lots.


Bid Over the Phone

If you can’t attend the auction in person, you can bid by phone through a Fortuna proxy who is present at the auction. Just notify us in advance of which lot you would like to bid on. Several minutes before your lot comes up for bidding, your proxy will call you. She’ll keep you abreast of competing bids, and raise your paddle on your behalf if you wish to place a bid.


Bid as an Absentee

If neither the time nor location of the auction is convenient for you, you are welcome to leave an absentee bid, which is the highest hammer price you’re willing pay for the lots you’re interested in. You communicate this by filling out an absentee bidder form with us—just call 212-389-9040 or email us. If your noted price is higher than the hammer price, you will win the bid for the amount of the hammer price, even if it is less than what your maximum absentee bid was.

Terms and Conditions for Buying

Please note that whichever way you choose to bid, it is your responsibility to examine the merchandise in person, either at our offices or at the public preview. If you can’t come by, we’re happy to send you additional photos. Please read and understand the full Terms & Conditions for bidding with Fortuna Auction, available here.

Other Ways to Buy

If no auction is currently taking place, you can still buy through Fortuna. We offer private, one-on-one sales, ideal for those seeking anonymity outside an auction venue. Please let us know what types of jewelry you’re looking to purchase and we will be happily to assist.