Buying at Auction

Our team of specialists work tirelessly to assist you in finding the perfect piece of fine jewelry or watch, and making buying at auction a thoroughly rewarding experience. During a Fortuna auction, there are many ways to place a bid:


Enjoy the excitement of buying and bidding with Fortuna Auction.

Buying at Fortuna™ is an exciting and rewarding process.

Bid in Person at the NYC Showroom

Come to the auctions, held in New York City. Upon registering to bid, you will be assigned a number and given a paddle. During the auction, just raise your paddle to place a bid on the item currently offered. The auctioneer will make note of your bid and the staff with send you an invoice after the event listing all the items you won.


Bid Online

You can bid directly on Fortuna’s online auction platform by registering here, or on your mobile device, by downloading the Fortuna app for IOS or Android. Fortuna’s auctions are also available online at LiveAuctioneers, BidSquare, and Invaluable. Just log in, search for Fortuna’s upcoming sales, mark the time and date on your calendar, and watch for your favorite lots.



Bid Over the Phone

If you can’t attend the auction in person, you can bid by phone through a Fortuna proxy who is present at the auction. Just list the different lots you would like to called for on our phone bidding form, or notify us in advance by email. Several minutes before your lot comes up for bidding, your proxy will call you, keep you abreast of competing bids, and raise your paddle on your behalf if you wish to place a bid.


Bid as an Absentee

If neither the time nor location of the auction is convenient for you, you are welcome to leave an absentee bid, which is the highest hammer price you’re willing pay for the lots you’re interested in. You communicate this by filling out an absentee bidder form with us—just call 212-389-9040 or email us. If your noted price is higher than the hammer price, you will win the bid for the amount of the hammer price, even if it is less than what your maximum absentee bid was.


Terms and Conditions for Buying

As is typical of most auction houses, a buyer’s premium will be added to the hammer price and will be included as part of the total purchase price for successful bidders placing bids either in-person, by telephone, or through Fortuna’s website. Bidders on LiveAuctioneers, Invaluable, and Bidsquare will be subject to an additional 3% over the buyer’s premium because of the additional fees charged by these bidding platforms. Our buyer’s premium structure is as follows:


25% on the first $300,000

20% from $300,001 to $3,000,000

12.5% on the excess of $3,000,000


Please note that however you choose to bid, it is your responsibility to examine the merchandise in person, either at our offices or at the public preview. If you can’t come by, we’re happy to send you additional photos. We strongly advise all to read and understand the full Terms & Conditions before bidding with Fortuna Auction.


Other Ways to Buy

If no auction is currently taking place, you can still buy through Fortuna™. We offer private, one-on-one sales, ideal for those seeking anonymity outside an auction venue. Please let us know what types of jewelry or watches you’re looking to purchase and we will be happy to assist.