We firmly believe that no one should ever sell their jewelry blindly. Unfortunately, that is what most jewelry buyers hope for.

Let our team of jewelry professionals help you understand the value of your jewelry—for free with no strings attached. 

And of course, if you would like to sell your jewelry at a global auction, there is no better place than Fortuna.

Get your free valuation

Learn the Value of Your Jewelry Before You Decide to Sell.

Get your free valuation! Complete the fields below, and our experts will contact you shortly.

3. Receive Your Valuation

1. Fill Out the Form Above

Getting an honest valuation of your jewelry has never been this simple.

You will receive an email containing instructions on submitting photos or additional details of your jewelry, such as time of purchase or whether it has any certificates.

The first step is filling out the simple form above. When describing your jewelry, please be as detailed as possible.

2. Provide Photos of Pieces

How does the jewelry valuation work?

Our team of experts will send you an email with a valuation of your jewelry within one week. If you would like to consign your jewelry in an upcoming auction, we can further assist you.

- 3 STEPS -

Any questions? Call our team of specialists at 212-389-9040 or send an email to


What our clients have to say:

"I was thrilled with the results and used the money for the down payment on our dream house on the water. We could not have realized this without them. I can’t even speak to the joy this has brought us. The physical and online catalogs were spectacular and I am certain contributed significantly to the uptick in value when they sold above the reserves."

Erinn Scheib

Tampa, FL

Julie Reynolds

Hilton Head, SC

Stephen P. Storfer, MD

Westport, CT

"Fortuna was able to sell my ring for about six times more than any other company was willing to pay. After learning about Fortuna and selling my jewelry through the company, I would never consider selling jewelry any other way. The owners are knowledgeable of the industry, trustworthy and took the time to research and examine the value of my jewelry and what it was truly worth.

"My mother passed away some seven years before meeting Fortuna. For several years and many potential buyers and auctioneers, I slogged on at the behest of my family, never finding the right "fit" for them until I came across Fortuna. Your willingness to work within the demands of my family in setting reserve prices not only helped us achieve successful sales but also kept the siblings from being torn apart in that pursuit."

Every year we hold several previews in Hong Kong and Taiwan, engaging our strongest Asian buyers in the bidding process. While many of our competitors are limited in selling to an audience primarily in America, we are proud to say that one of our biggest strengths is our loyal audience of strong buyers all throughout Asia, one of the world's top markets for jewelry sales.

The World's Only No-Risk Fine Jewelry Auction House


Industry-leading Photography

We strongly believe it is our responsibility to properly research, photograph, and market your jewelry globally. If we cannot sell your jewelry for the reserve price you agree with, you owe us nothing at all. An auction house should never ask a consignor to bear the risk of their jewelry not selling, and while all others do, we never will.

Gorgeous Print Catalogs

Zero Risk for the Seller

Why Sell Your Jewelry With Fortuna?

Every decision we make and every interaction we have is built upon a strong foundation of integrity and honesty. Our reputation in the industry speaks for itself. We are not the biggest auction house in the world—yet—but we have a flawless record when it comes to our ethics. And we will have that very same record one hundred years from now, because it is the single most important value at Fortuna.

As much as the auction business has moved online, with many auctions scaling back or ceasing the distribution of print catalogs, we are firm believers in the effectiveness of stunning print catalogs—and our clients agree. Many of our strongest buyers place bids immediately after receiving their catalogs.

Honesty and Integrity

Strong Presence in Asia

It is well-known that private buyers are often the highest bidders at auction. We have an impressive following, with more than 60% of our winning bidders being private buyers—outbidding dealers and retailers alike. Furthermore, we have active buyers in more than 30 countries, and each auction is marketed to millions of buyers all over the world.

In early 2017 Fortuna acquired Facet Photography, an industry-leading photography studio. For every auction, we dedicate extensive resources to ensure that each and every piece is beautifully photographed, with a large number of full-page highlight photographs in each catalog.

Get Paid More Money


Need help? Call our team of specialists at 212-389-9040 or send an email to

We are conveniently located right next to the famed Rockefeller Center. Call today to schedule an appointment.

Visit us in our 5th Avenue showroom in New York City

Fortuna Inc.

608 5th Avenue, Suite 507

New York, NY 10020

Mon - Fri: 10am to 6pm

(212) 389-9040

Learn the Value of Your Jewelry Before You Decide to Sell.

Copyright © Fortuna Inc. 2017